FARM TO PEOPLE and QUINCIPLE are two of Brooklyn’s most exciting culinary e-commerce companies, bringing the best of the farmers market and small-batch food movement right to your doorstep.Dedicated to showcasing local farms, artisans and original small batch products on a national platform, their goal is to support passionate makers, excite home chefs, enhance home-cooked meals and encourage customers to discover unique, sustainable foods on a daily basis. The two brands merged in November 2015; although they remain two separate websites, their union provides many new benefits for users, including curated addons, new pick-up locations and partnerships, as well as expanded delivery areas in the months to come.
FARM TO PEOPLE is a premier online specialty market dedicated to showcasing local, small-batch artisanal makers and their original products. Founded with the goal of connecting the best independent food producers to a national audience, Farm To People makes it easy for shoppers to fall in love with new flavors, discover unique products and connect with the individuals who craft their goods by hand.
Offering curated gift baskets, adventurous tasting box subscriptions and an “a la carte” culinary marketplace, Farm To People delivers products right to customers’ doorsteps, facilitating a more transparent and personal food system. Every product is made using wholesome, sustainable ingredients without anything artificial, GMO or inhumanely raised.
QUINCIPLE is a weekly curated culinary experience delivering the best of what’s in season straight to customers doors in the NYC area. Passionate about finding the juiciest tomatoes, the freshest cheese and the heartiest bread, each week’s local farmers’ market box combines the quality and seasonality of your local market with the convenience and flexibility of online ordering.
With strong relationships to local farmers and a shared belief in sustainable food, every item in each box is traceable back to the person who grew it or made it—making exceptional ingredients that inspire delicious meals the norm.
Each Quinciple box comes with a variety of original in-house recipes that home cooks can use as guidelines to utilize their haul, or simply take things into their own hands. And by collaborating with like-minded chefs and culinary influencers, Quinciple subscribers will never go a night without a fresh, seasonal and innovative meal.
Founded by a father-son team, Farm To People and Quinciple were created from a shared passion for wholesome, delicious food made the way it should be, by small-batch makers using traditional methods. With Nationwide shipping, their producers span the United States.
Since 1981, David Robinov has been a serial entrepreneur. He owned six successful retail natural markets in the New York area and also developed a Chinese herbal-based cola, China Cola, that became one of the top selling soft drinks in the Natural Products Marketplace. David has served as a Director at both Reeds, Inc. and Mary's Gone Crackers. He also co-founded Organic Brands, LLC and developed the product line Mediterranean Organic.
With Farm To People, David wants to give back and support this new generation of small-batch producers. He is a mentor and partner to his son Michael Robinov, the Managing Director at Quinciple, who also shares his passion for good food and desire to highlight the stories behind every product. From working at the Union Square farmers market to cooking for his friends, Michael has always been inspired by great meals and the power of food to bring people together. With big corporations taking control of the industry, Michael believes that it is more important than ever for people to know their food and who’s making it. He fervently hopes Farm To People can be a platform that will energize that conversation as well as a transparent business for conscious eaters who want to support sustainable, small-batch producers.